With the triple 10 philosophy he meant that the watch would be waterproof down to 10 bar (100 meter), have a batterylife of at least 10 years, and most importantly, it would be able to survive a fall of 10 meter. It was to be based on what he called the triple 10 philosophy. He then wished for himself and others to never experience this kind of heartbreak over a broken watch, and thus he deciced that he would create a new type of watch, that was completely unbreakable. As a result of the pocket watch being dropped, it broke, which was very distressing for Ibe, since it had a lot of sentimental value attached to it.
The story of Kikuo Ibe and the 'unbreakable watch' began, when he dropped a pocketwatch, that he had inherited from his father. Ibe's G-shock watch was the ultimate fusion between design and function - he had created a watch that pushed the standards of what was thought possible within the watch industry. The first finished model was launched in 1983, designed by Casio engineer Kikuo Ibe, who wanted to break the stereotype, that a watch was as fragile as a piece of jewelry. The G-shock watch was born from the idea of creating a watch that was completely unbreakable. Casio G-shock is famous for being the world's most durable watch.
